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Role: Concept / Art / Director
Awards: AdStars 2 crystals
The streets of Saigon are overloaded with litter because there are not enough public trash bins.
Luckily, next to litter, there's another thing you can see everywhere. Motorbikes. 8 million in the city.
So, we turned those motorbikes into trash bins through the Motobin Movement.
A paper trash bin, placed into motorbike baskets, provided an accessible way for people to keep litter off the streets. Through the support of several small businesses across Saigon, the UNICEF-led campaign was launched and thousands of bins have been distributed.
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