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Motobin Movement

Role:  Concept / Art / Director

Awards: AdStars 2 crystals 

The streets of Saigon are overloaded with litter because there are not enough public trash bins.

Luckily, next to litter, there's another thing you can see everywhere. Motorbikes. 8 million in the city.

So, we turned those motorbikes into trash bins through the Motobin Movement.

A paper trash bin, placed into motorbike baskets, provided an accessible way for people to keep litter off the streets. Through the support of several small businesses across Saigon, the UNICEF-led campaign was launched and thousands of bins have been distributed.

Earned Media

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